LICENSING AND PARTNERING
Do you sell customer management or marketing services to large organisations? Do you believe you could sell more to them if you had access to proven methods and IP - underpinned by global research and benchmarking - that helps unlock opportunities for them to increase revenues and reduce costs?
We are looking to establish mutually profitable relationships with like-minded business advisors around the world. Our proposition has always focussed heavily on putting the Tools and Methodologies that form The Customer Framework into the hands of Marketing and CRM Practitioners in agencies and consultancies. The combination of their client / market knowledge and specialist skills with our approach and support is often just what they need to move their client relationships to a whole different level and to open new doors at new clients. We have worked closely and successfully with organisations ranging from small consultancies to large systems companies or communications agencies.
Our licensing arrangements are flexible and matched to the level of support required. They involve an annual fee that gives licensees access to the intellectual property and sales process advice that underpins The Customer Framework. This sales collateral and network alone is often enough to win our licensees sales meetings that they would otherwise never have had, even before they start discussing individual tools or services with a client. When opportunities are identified to provide clients with specific components of The Customer Framework then a pay-per-use model is in place which either allows licensees’ own practitioners to deliver the solution to clients or use our consultants work with your team to take care of the whole delivery process,
In terms of Partnerships we strongly believe that these evolve rather than leap into life because of an agreement. Our approach to Partnership is therefore based on working with organisations as licensees before committing to deeper partnerships. When these Partnerships do develop they are meaningful in terms of commercial arrangements and co-creation of new tools and intellectual property within The Customer Framework.