FIX A SPECIFIC CHALLENGE
There is often a specific reason why we are called into a client. Here are some examples
Through our detailed assessments of many hundreds of companies around the world, we have developed, co-created or have simply come across some wonderfully creative and successful programmes for customer acquisition, retention, share of wallet and cost to serve management. The model above shows the key areas where we can help. We have listed a selection of recent projects below the diagram.
- Social media strategy - consumers or businesses
- Targeting and segmentation strategies
- Welcome programmes
- Digital / relationship management programmes
- Member get member acquisition programmes
- Loyalty programme design and analysis
- Customer systems /training to support intermediaries
- Digital/Mail/TAM/FS hybrid teams and contact strategies
- Contact centre design, set up and operation
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- Key account management process, training and systems
- Managing dissatisfaction and complaints
- Winback programmes
- Field sales training and motivation
- CMS system requirements development
- Pilot systems to test approaches and prototype
- Training and engagement of associates and intermediaries
- Customer information planning and management
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