Example of our output
Magnet
Magnet
Magnet

MIDDLE EAST AND AFRICA

With offices in Johannesburg and Dubai we service this region from each end. We have Arabic speakers for the Middle-East and operate across that region. Africa is our longest established market with some of our biggest clients.
Doug Leather
Doug is the CEO of REAP Consulting (Pty) Ltd in Johannesburg, South Africa and a long-standing member of The Customer Framework community. REAP are Customer Management experts specialising in the development of programmes that build business health by optimising Customer Management. Doug is an accomplished Marketing and Customer Management specialist with over 25 years’ experience in business and acknowledged as a leading expert and thought leader in customer centricity.
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Paula Shamaa
Paula’s core competencies lie in project management, communication strategy and value proposition development. Paula is best known for her powerful drive and uncompromising determination to succeed. She has a strong passion for and knowledge of automotive CRM and her experience also covers industries such as real estate, construction, retail fashion and non-profit organisations.
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Michael Walters
Michael’s core competency is based around strategic marketing and using customer insight for improving marketing and sales performance. He is highly experienced in all aspects of customer engagement from acquisition, relationship development and customer loyalty. One of his most frequent mantras is that “success is often a case of joining up the dots” – his enthusiasm for Customer Management allows him to convince corporations to do just that.
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Firas Khnaisser
Firas’ core competencies include CRM strategy, business development and one-to-one communication. His fluent Arabic enables him to building strong relationships with clients and team members as well as giving him a deep understanding of the many cultural and historic challenges to Customer Management in the Middle East.
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