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TYPICAL PROJECTS
Everybody’s business issues are different, but here are some typical projects
Summary of typical projects
Convince our Exec Team about Customer Management
Find out how good we are compared to others
Articulate our vision for the Future
Define what our vision will feel like to customers
Reduce costs without losing business
Decide what to do first in Customer Management
Fix a specific challenge
Engage associates and channel partners
Manage a programme of change
Test and learn what works without too much risk
Develop an effective dashboard to track progress
SERVICES
The products and services we use to implement the Framework
Summary of all services
Scaling the opportunity
Planning for the future
Making it happen
Measurement and reporting
OUR CLIENTS
Some of the clients using The Customer Framework
Client map
Organisations benefiting from The Customer Framework
WHO WE ARE
The team with whom you could be working
UK and Europe
Middle East and Africa
Latin America
Australia and New Zealand
PUBLICATIONS
Publications from The Customer Framework and associates
Books
Articles and papers
Blog posts
GET IN TOUCH
Find out about working with us or for us
Get in touch
Licensing and partnering
Working for us
Customer Horizons
AUSTRALIA AND NEW ZEALAND
The team is based in Sydney but is frequently to be found in all parts of Australia and New Zealand. They work with major regional clients as well as the local businesses of major multi-national organisations.
Elaine is the joint owner of CM Frameworks in Sydney, Australia. She has worked in Customer Management and Marketing industries for 30+ years. Her recent Customer Framework engagements include Virgin Mobile and BNZ in New Zealeand. Other projects for CM Frameworks have included: CMAT Assessment and Benchmarking for Optus; Customer Information Quality Programme for Westpac; Customer Management Strategy for Taronga Zoo.
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Since 1982 he has specialised in designing and implementing customer management solutions with a recent emphasis on strategy and business case development. A combination of an IT background and database marketing experience enables him to develop innovative but pragmatic customer management solutions. Many clients, across many industries and relationship models (B2C, B2B and B2B2C), have benefited from Colin’s deep and broad understanding of the complex issues related to customer management.
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