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TYPICAL PROJECTS
Everybody’s business issues are different, but here are some typical projects
Summary of typical projects
Convince our Exec Team about Customer Management
Find out how good we are compared to others
Articulate our vision for the Future
Define what our vision will feel like to customers
Reduce costs without losing business
Decide what to do first in Customer Management
Fix a specific challenge
Engage associates and channel partners
Manage a programme of change
Test and learn what works without too much risk
Develop an effective dashboard to track progress
SERVICES
The products and services we use to implement the Framework
Summary of all services
Scaling the opportunity
Planning for the future
Making it happen
Measurement and reporting
OUR CLIENTS
Some of the clients using The Customer Framework
Client map
Organisations benefiting from The Customer Framework
WHO WE ARE
The team with whom you could be working
UK and Europe
Middle East and Africa
Latin America
Australia and New Zealand
PUBLICATIONS
Publications from The Customer Framework and associates
Books
Articles and papers
Blog posts
GET IN TOUCH
Find out about working with us or for us
Get in touch
Licensing and partnering
Working for us
Customer Horizons
BOOKS
The Customer Framework have written books, articles and numerous blog posts on customer management strategy, implementation and measurement. Here are a selection of books.
The Customer Management Scorecard
A best seller which uses findings from CMAT
TM
to explore what really works in customer management
Customer Relationship Marketing
A ‘easy read’ book exploring all aspects of relationship management
Up Close and Personal
A best selling ‘must read’ university text exploring all aspects of customer management
The Customer Management Scorecard: A Strategic Framework for Benchmarking Performance Against Best Practice
Written in 2000, this book is remains popular and is a classic reference bridging the academic and practical worlds