Example of our output
Magnet
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Magnet
Magnet

BOOKS

The Customer Framework have written books, articles and numerous blog posts on customer management strategy, implementation and measurement. Here are a selection of books.
The Customer Management Scorecard
The Customer Management Scorecard
A best seller which uses findings from CMATTM to explore what really works in customer management
Customer Relationship Marketing
Customer Relationship Marketing
A ‘easy read’ book exploring all aspects of relationship management
Up Close and Personal
Up Close and Personal
A best selling ‘must read’ university text exploring all aspects of customer management
The Customer Management Scorecard: A Strategic Framework for Benchmarking Performance Against Best Practice
The Customer Management Scorecard: A Strategic Framework for Benchmarking Performance Against Best Practice
Written in 2000, this book is remains popular and is a classic reference bridging the academic and practical worlds